Customer Insights Lab: new perspectives
The Hansgrohe Group, based in Schiltach, is known as a global player, especially in the bathroom industry. Hansgrohe products such as mixers, showers and shower systems can be found everywhere. In order to evaluate a new business idea in the field of water and building automation, Hansgrohe used the BadenCampus Customer Insights Lab in a joint project with badenovaNETZE to refine, evaluate and test the idea.
Basis for innovative smart home solution
The topic of "saving water" is of great importance to the bathroom specialist. Because 95 percent of all product innovations fail before they enter the market, Hansgrohe asked the BadenCampus in the Customer Insights Lab for support in validating a new business idea: a detection solution for water leaks in collaboration with water network operators. In workshops, using design thinking methods, testing tools and field tests with homeowners from our test customer database, both companies examined the value of the joint business idea.
